Zodiac Brand Identity
Zodiac Investment Corporation
Scope of work
Logo | Brand Identity
Zodiac is the Leading Technology Corporation in Vietnam with the fields of: Projection Equipment, Edicational Technology, System integration, Security and Defence.
As Zodiac Group is growing to become a technology conglomerate that emphasizes on creativity and innovation, the company needs a new logo and Visual Identity system that can demonstrate these values to their customers and partners. The Biggest challenge for Brandex is to visualize these core values yet still keep the "Heart and Soul" of the Leading Brand with 30 years of Experience in the field of projection.
The spreading of white light into its full spectrum of wavelengths is called dispersion. This phenomenom is the basis of how a projector works and is our ideas behind the logo.
A strong focus point symbolizing the ever-growing innovation journey of Zodiac Group and the strong shape of the logo represent the reliability and tradition of the company. The four 'lighting rays' are Zodiac's four main areas of expertise.
We continues with the dispersion of light into four shades of blue as the core graphic for the brand, utilized in atmosphere design, communication materials, and stationary. Use of the logo and visual identity on different materials like metal, wall, glass, gloss paper is carefully guided.