SachsTea Brand Identity
Food & Drink
Scope of work
Logo | Brand Identity | Packaging
SachsTea brand was developed in the honor of all artisans in traditional handicraft villages nationwide in general, as well as tea growing artisans in particular. The ambition of SachsTea is to initiate a community in order to share tea drinking habits and advertise Vietnamese tea to all over the world.
The inspiration of Brandex is from Vietnamese traditional cultural values, which were used as ingredients for the designs of SachsTea. From the Logo with typical geometric lines to the royal motifs applied in brand identity and typical features of Hang Trong and Dong Ho folk paintings on the package, all of them were created with consistency to deliver the typical features of Vietnamese culture in general and Vietnamese tea culture in particular.
The Logo inspired by geometric motifs to create a traditional sense and to induce the origin of the product. The lines in the icon have been stylized from the letters S and T in the brand’s name, Sachs Tea, to deliver the image of a traditional tea drinking space. Font used in the Logo has been standardized to create uniformity with the icon as well as evoke the product’s image.