Parsolex Brand Identity and Website

Challenge
Parsolex, based in the United States, was looking for assistance with its re-branding effort. Impressed with Brandex’s creative process and client examples, Parsolex requested a new logo and brand image with a modern image that illustrates the core values of the company.

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Solution
Refining an idea of a logo is never easy, and Parsolex requested that Brandex use the following concepts for its logo and brand image:

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The imagery of a butterfly to represent the beauty that is life
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The concept that Parsolex takes ingredients and other raw materials to create something new and beautiful to save lives or make people feel better
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A butterfly in flight adds movement to the overall logo

Brandex took this guidance to sketch out a wide range of graphic representations in order to find a graphic solution that best represents the imagery of Parsolex, balancing the company’s wishes and adding more layers of meaning.