ionah Brand Identity
Mom and Baby
Scope of work
Logo | Brand Identity | Website | Art Direction
ionah is the pioneering B2B2C ecommerce platform for electronics. New AI and Machine Learning technologies helps ionah optimize the supply chain and last mile delivery. Therefore, the platform is able to guarantee the lowest prices in the electronics segment for customers.
The logo is inspired by an atom image (with proton & neutron subatomic particles in the center and electrons orbit the nucleus). We also want to hint a radar image, taken from the 'real time tracking' feature of the ionah ecommerce platform. We want to emphasize the use of AI technologies to optimize delivery speed, therefore we make sure the look and feel of the brand to be 'technology' and 'innovative'.
We create 3 set of graphics inspired by the letter O in the ionah brand, representing three brand essenses.