BetterMoms Brand Identity
Mom and Baby
Scope of work
Logo | Brand Identity | Website | Art Direction
BetterMoms is a Mom and Baby retailer that specialize in high-quality products importing from Korea. They want to create a logo and brand identity that represent the company values: innovative technology, conscientiousness and Mother-centered.
Brandex wants to create an elegant brand that immediately make an impression of a hightech product. Millennials make up the greatest share of women entering parenthood nowadays, so the target audience of BetterMoms will be young profesional new parents who want the best care for their kids. Embracing that insights, Brandex put foith several logo and brand identity directions that focus on modern graphics and typography.
The idea comes from tha shape of a mom holding a child in her lap, protecting and nurturing the child in combination with a "finger-print" graphic. BetterMoms products with latest technology from Korea help the moms save their time and provide the best care possible for their babies, so a logo with elements of both "tech product" and the love of moms is ideal for the brand.