TQQ - Brand Identity

Client

TQQ

Field

Fashion

Scope of work

Brand Identity   |   Packaging

Year

2019

The Challenge:

Although the brand already has a logo, it does not yet have a visual identity. The client requested that their logo be left as it is. The brand's personality and product segmentations should be reflected in the brand's visual identity: Luxury, Bamboo, and Casual.

The Solution:

We spoke with TTQ's founder and heard her story. She was born into a family with a tailoring tradition. Inspiring, we dug deeper into the manufacturing process. Then we created a concept by analyzing the stages in conjunction with the founder's philosophy, vision, and ambition.

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The Idea:We created a brand key visual for TQQ based on the beautiful folds in tie knots. Based on TQQ target customers, each product segmentation will have a different pattern.

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