TQQ - Brand Identity
Client
TQQ
Field
Fashion
Scope of work
Brand Identity | Packaging
Year
2019
The Challenge:
Although the brand already has a logo, it does not yet have a visual identity. The client requested that their logo be left as it is. The brand's personality and product segmentations should be reflected in the brand's visual identity: Luxury, Bamboo, and Casual.
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The Solution:
We spoke with TTQ's founder and heard her story. She was born into a family with a tailoring tradition. Inspiring, we dug deeper into the manufacturing process. Then we created a concept by analyzing the stages in conjunction with the founder's philosophy, vision, and ambition.
The Idea:We created a brand key visual for TQQ based on the beautiful folds in tie knots. Based on TQQ target customers, each product segmentation will have a different pattern.
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